Defining Education Related Problems and Goals

The most effective education programs target a specific community problem and are part of a comprehensive program that includes engineering, enforcement, and planning activities as well. Examples of common bicycle-related problems that can be addressed in part through education:

  • Bicyclists ride against traffic or in unsafe places.
  • Bicyclists ignore traffic signals and signs.
  • Bicyclists ride unpredictably and fail to sign before turning.
  • Motorists don't safely pass bicyclists.
  • Motorists fail to yield to bicyclists when turning.
  • Motorists cut bicyclists off or drive too closely.

The goals of an education program should be specific, measurable, and related to the problems identified. Establishing baseline conditions helps in setting realistic goals and evaluating program effectiveness.